Showing posts with label Pakistan Tourism. Show all posts
Showing posts with label Pakistan Tourism. Show all posts

Tuesday, December 8, 2009

LET KASHMIR BE A HUB OF INDIA-PAKISTAN TOURISM




From PEACE between India and Pakistan in Kashmir there is an unexpected beneficiary - the world's largest goat. The markhor, a mountain goat that stands almost 6ft tall at the shoulder and can weigh 17 stone, was thought to go extinct in Indian-controlled Kashmir. But a joint survey by Indian wildlife organisations and the Indian army found 35 small herds - 155 goats - thriving near the Line of Control.



FROM AF-PAK TO INDO-PAK AGAIN


by Zeenia Satti



On one hand, Pakistanis decry the induction of the private militia called Blackwater on their soil. On the other, when India demands that the Pakistan-based private militia called Lashkar-e-Taiba be dismantled for the resumption of the peace dialogue between India and Pakistan, the linkage seems incomprehensible to most Pakistanis.


If the Pentagon’s use of a private militia is unacceptable to the Pakistanis, then why should India be deemed wrong in demanding that Lashkar and Jaish, whose sole operational target is India, be uprooted?


If India’s given evidence regarding Mumbai is not enough for Pakistan to move against the Lashkar leadership, then, rather than allowing a stalemate over the issue, Pakistan should a) post the entire matter on the web wherein the insufficiency of the Indian dossier is clearly shown and invite India to post its counter argument; b) refer the matter to the International Criminal Court or the International Court of Justice for prosecution; and c) dismantle the Pakistan-based private Kashmir liberation militias, regardless of whether or not they are involved in the terror attacks in Mumbai.



Pakistan’s future prosperity depends not on the waters that flow from Kashmir but on the oil and gas that flow from Turkmenistan and Uzbekistan and connect with the Arabian Sea through Pakistan. Both Turkmenistan and Uzbekistan need to diversify their reliance on Russia for access to international markets. With Russia as monopoly purchaser, Ashgabat and Tashkent’s ability to negotiate pricing is restricted. Pakistani-Afghan transit is the sole guarantor of competitive pricing for both. The diversification of Central Asian energy routes is in the United States’ interest as well. US-Russian relations are strained once again. India, being the second-largest energy market in the region after China, has a fundamental stake in this route as well. Revenue from energy pipelines from Central Asia can change the economic landscape of both Afghanistan and Pakistan.

The above dynamic binds the states of Turkmenistan, Uzbekistan, Afghanistan, Pakistan, India and the United States in a mutually beneficial framework. If the US involvement in Afghanistan is rightly administered, it is the best source of a quick fix for the region. This is why even Vladimir Putin insists that the US leave only after it has sorted out the “mess it created in the first place.”

Unlike his predecessor, Barack Obama’s moves—e.g., the elimination of Baitullah Mehsud—are directed at restoring stability in the region. While pursuing this goal, he is not solely corporation-driven, but people-oriented. That is why the administration wants to ensure the aid money for social-sector development in Pakistan reaches its target and wants to release it directly to the NGOs. It is the first time in history that Washington has departed from its practice of giving bags of money to the individual who is sitting in Islamabad toeing its line, disregarding how he/she spends it. It is Obama’s people-centric approach that has made nervous vested interests in the US resort to absurdities such as challenging the authenticity of his US birth certificate.

There is an acute awareness within the new White House that a new thought and new approach is necessary to handle Afghanistan and Pakistan. The Obama administration needs cooperative, sincere and visionary input from the regional political elite for the purpose. The Jamaat-e-Islami’s go America movement is ill conceived at this juncture. Just like the go Musharred movement did not yield desirable governance in Pakistan, America’s departure, though necessary, is not in the region’s interest with matters being the way they are.

Both India and Pakistan need to disengage from mutual acrimony and join heads together with significant actors in Afghanistan, Turkmenistan, Uzbekistan and Tajikistan, to help the new White House develop a blueprint for regional stability so foreign troops can go home and business benefiting all can flourish.

However, if, instead of finding help from the local elites, the new intellect in the Obama administration finds itself frustrated with entrenched mutual suspicion between regional actors, acrimony, double dealings, conspiracies and counter-conspiracies, its frustration with regional lack of vision would confine it to its other source of policy input—i.e., the CIA and the Pentagon. In that case, the more things change, the more they are likely to remain the same. i.e., reliance on greater use of force as the main vehicle for restoring order. In Afghanistan, this is too long a road to peace for any one’s benefit.

When neighbouring states are as much reliant on each other for their prosperity as India and Pakistan are, they need to cultivate free trade zones between them and open borders, instead of stationing missiles pointed at each other or paramilitary private militias operating against each other. The window of opportunity provided by the new White House for new thinking must be availed by the regional elites in a spirit of multilateral cooperation before it is shut because the regional elite is incapable of new thinking.

The Kashmir problem need not fossilise Indo-Pakistani politics into a set mode. Arundhati Roy is right in saying India needs liberation from Kashmir. Pakistan too needs liberation from a Kashmir-centric view of India.

The most lucrative benefit that can accrue to the poor population of the scenic valley of Kashmir is revenue through tourism. The valley’s population, along with Pakistan’s Northern Areas, has its best chance at enrichment through attracting tourists from affluent societies of the Middle East, Central Asia, Russia and China. The 9/11 fallout has led to greater restriction on travel to the Euro-American region for the oil-rich population of the Muslim world. The wealthy population from these societies will be looking for new resorts.

Both India and Pakistan can turn the Kashmir valley into a jointly administered Peace Park and a hub of tourism. If the US and Russia can agree to share an international park in the Bering Strait, so can New Delhi and Islamabad in Kashmir. Dozens of peace parks envisioned by Nelson Mandela are operating successfully in Africa, providing a model for such efforts.

Years of counterinsurgency is defacing and de foresting the ecologically precious valley of Kashmir. Instead of India’s rampaging soldiers and suicidal freedom fighters or terrorists (perspective determines which one) let the Indian and Pakistani political elite envision a Kashmir with eco-tourism. Hot air balloons, Shikara carried bed and breakfasts, sky gliders, bungee jumpers, outdoor adventures operated by the best in international tourism industry regulated by local watchdogs to preserve the ecosystem of the valley, bringing peace, progress and prosperity to the valley and beyond is a vision that is entirely feasible if the Indian and Pakistani elite would allow themselves to envision it. Let vacationists like Donald Trump build golf courses in Kashmir. Let there be amusement parks where children scream in refreshing excitement instead of inhuman horror.

Instead of the Indian and Pakistani military personnel, Indo-Pakistani Rangers can jointly manage the area, patrolling and protecting both people and property. Their training can be imparted in dozens of military academies in India and Pakistan, such as India’s RIMC and Sainik schools and Pakistan’s cadet colleges at Jhelum, Risalpur, and Hasanabdal. These centres of excellence can produce Peace Rangers as successfully as they have been cultivating human war crop for the last six decades.

Foreign policies are driven by economic interests, not religious differences. This has been true since the period of the Khulafa-e-Rashideen in Islam. The surfacing of new geopolitical and economic interests requires the regional states to forge an alliance like never before.

The writer is an analyst of energy geopolitics based in Washington DC. Email: zeenia.satti@post.harvard.edu

______
Source: thenews.com.pk
Disclaimer: The views expressed in this article are the sole responsibility of the author and do not necessarily reflect those of the ‘Wonders of Pakistan’. The contents of this article too are the sole responsibility of the author(s). WoP will not be responsible or liable for any inaccurate or incorrect statements contained in this post.

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DO NOT UNDERESTIMATE THE POWER OF YOUR COMMENT

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Saturday, February 28, 2009

GHAZALA KHAN OF PAKISTANI SPECTATOR INTERVIEWS EDITOR WONDERS OF PAKISTAN

  Q& A:
The other day Ghazala Khan of Pakistani Spectator asked me if I could be available for an interview. I told her bloggers are mostly the people who do things mainly for passion, so she would be welcome for any such questioning session. Ghazla had a round of questions concerning this blog and me which she thinks is the pen behind this blog; it’s though as much an effort of my friends in the world of writing, photography, web formatting and above all my readers. Excerpts…


What made you enter the blogging world? Just an accident, a chance or an inspiration!
 Have visited many countries, firstly during my higher studies and later during my professional assignments. There are so many beautiful things there to see but Pakistan is unique. It has everything for everybody. Its beauty is original, untempered and as such attracts every mind. But people outside do not know this. My idea about ‘Wonders of Pakistan’ has been first of all to enable our own countrymen know the wonderous sites in their homeland and then to let the outside world know how beautiful, how wonderful and a hospitable country Pakistan is.
 Another motivating factor which necessitated / rather pushed me to launch this blog has been the discouraging and totally non professional approach of our government run establishments related to tourism. Many a time, I myself faced an indifferent, cold attitude from our various tourism outlets, so I decided to establish a platform, where people are able to learn a lot about our country; its rich history, heritage its mountains, rivers, art, everything.  

In what way do you think, Wonders of Pakistan is different?

We at WOP concentrate particularly on veracity of its contents. We try that each and every content that we insert, be it the history, heritage, art, and culture, tourism, every thing, is subjected to a strong testing ground, so overall quality editing is our forte.
The top 7 wonders of Pakistan, in your opinion?
  1.  Mehrgarh
  2. Karakorams
  3. Deosai Plain
  4. Moejodaro
  5. Taxila
  6. KKH
  7. Uch Sharif
The top 3 places in Pakistan for ‘just married’ I mean the honeymooners?
Honeymooners have both the honey and the moon so it shouldn’t matter much for them where to go but if you ask me then:
  1. Shangrila Resort
  2. Murree
  3. A beach hut in Karachi
Only one characteristic you think has brought you success in life?
Ready to accept challenge.

The happiest and the gloomiest day of your life?
When I was informed by the title awarding committee of the Prague University of Technology that I was being conferred the degree of Doctor of Philosophy in Food Sciences. That was the happiest.
The day Mohtarma Benazir was shot at in Rawlapindi:
Am neither a PPP wala, nor do I sympathize with their political philosophy (its another matter that in theory what they say is at the heart of every Pakistani but actions speak louder than words; which I do not find in case of present PPP leadership), the day I learnt that Mohtarma Benazir Bhutto has been shot in Rawalpindi, I was so grieved including my family that for complete two days we didn’t take any thing. These fits of gloom grip me sometimes even now.
Urdu Blogs seem to have a huge potential, when do you think they
can really take on the online horizon in Pakistan?
At the moment, mostly the Pakistani blogs are being put up in English; the reason being the problem with its script. No suitable software is available in Urdu as yet. The script being used is cumbersome and hard to read. (Even today there is an ad in Urdu daily newspaper from world’s largest search engine Google on copy rights of authors & writers but being in computer script of Urdu its hardly readable).
Many a time when I find something of interest in an Urdu blog, I have to skip because of the poor readability. Though some blogs do use the ‘nastaleeq’ and in such a case I definitely read the piece of my interest. Am not computer savvy but I do believe ‘nastaleeq’ is being used in MS picture format. Once a completely new and perfected script is evolved, Urdu blogs will definitely get more readership, for then it would be far easier to become popular because majority of people find it more convenient to read Urdu rather than English.
If I ask you to pick 3 top travel destinations in the world, with no worries about how it's paid for - what would you choose?
  1. TheTaj Mahal in Agra, India
  2. Nagara Falls, Canada
  3. Venice, the Italian city on water (was there once, but still “Hae daikhnay ki cheez issay bar bar daikh!”).
Your favorite book and why?
History being my favorite subject, I mostly read books on history and of course a masterpiece in history, written by an American writer “The Rise and the Fall of Third Reich” is the book I liked most. William L. Shirer was the best selling author in mid sixties when he first published this book. I read it much later. Its style is so lucid and Shirer’s pen is so forceful and contents so interesting, that everything seems to proceed natural - it’s so absorbing you feel you are wandering in the streets of Hitler’s Germany. The day he enters the stage as a Nazi desperado after the end of WWI, goes through the great recession of 1930’s, the Reichstag Fire, waging the Second World War till the Nuremberg Trials. Shirer’s style is superb; while reading you feel you are a participant to the events of history he is describing in the book.
And your favorite meal, dress, and sport?
Love sizzling chicken with rice done in Pakistani style. As for dress, I feel comfortable in western casual dress as well as shalwar qameez.
About sports, frankly speaking, I do not have much interest in sports; instead I love to read books on history and travel.
The first thing you notice about a person (whether you know him / her already or meeting for the first time?
Per se, I view the figure and then listen what he  / she has to say, for it’s the mind or thoughts which determine my assessment about the person am engaged in interaction or otherwise involved in one way or the other.

English blogs or Urdu Blogs, which one has a brighter future in Pakistan?
Already taken above

How can Pakistani bloggers benefit from blogs financially?
Blogs are an initial step to come into the world of publishing. Lately this medium of publication has become so strong in generating an independent, individualistic reader- viewership base that it has tempted even the giant publishing houses of the printed world, like New York Times, Washington Post, the weeklies Time and Newsweek, you name any and it will most probably be there on the web as a blog. But in essence it is a medium for those who want to write, what they want to write, not what they are asked or ordered to write. For such people, publication over a blog is the first step.
For writers, editors and publishers, weblogs offer a quick and free platform to express themselves. Once the people who are in the business or trade and start taking interest in the work of a particular writer, his value as a writer, analyst, editor, strategist is assessed, he or she can then market that skill to concerned business or trade through one’s own blog or through another whom one may think as stronger in marketing such a skill. Otherwise too, a writer can even launch a book through his own blog and market it too.
I personally foresee a tremendous potential on the financial side of blogging. As I already said, with internet getting high speed through new technologies, ISP charges getting down, internet usage is now further moving from desktops to mobile media like laptops, PDA’s and mobile phones. Message communication to focus groups and targeted readerships / viewers is more effective than other media. The role of President Obama’s weblogs and websites has been reported as one of the factors in his reaching the youth of America more effectively than his Republican rival John McCain.

Pakistani bloggers tend to remain somewhat self-centered and really don't go out of their shells? Is it the oriental style of blogging, or are they still unsure which way to go about it?
Since I mostly view English blogs, whether Pakistani or foreign, I do not find much difference. Our bloggers are as loud, independent and bold to express their opinions, just like their western counterparts. Being self centered, ‘may be’ and I repeat ‘may be’ true for Urdu bloggers (as I said I do not view much of Urdu blogs) but Pakistani bloggers in English are not the inward looking, not just ensconced in their shells, no, no, I don’t think so.
Where does Pakistani blogosphere stand right now?
Our blogosphere is more expressive and bolder than other media. As such it should be in the takeoff stage but it lacks professionalism. This too will come up gradually and will definitely be reflected in the PK bloggers by passage of time.
In this regard I wish to quote one instance. There is a site called PKKH (Pakistan ka Khuda Hafiz). Now this is a sentence uttered by our former dictator president Gen. (Retd). Pervaiz Musharraf, while he was announcing his resignation over Pakistani TV channels. If you go deep into the meaning of this sentence, it has connotations like “Goodbye forever Pakistan”.
Now this is something highly despisable. A dictator could say it because every dictator believes ‘après moi deluge’ but a site administrator ought to be careful in choosing a title. To be on the web doesn’t mean you can play with the wishes / sentiments of the people.
I sometime feel this site is perhaps being administered by a Hindutva guy because only such extremists can have sites like these. Even if the intention of the administrator who chose this title was sincere, yet, the title itself connotates a bad feeling for patriotic Pakistani nationalists.
Your top five favourite bloggers in Pakistan?
The following four:only:-
  1. Pakistaniat.com
  2. Rupeenews.com
  3. Lahore nama / Pak Tea House
  4. Chowk.com
 Have you ever been stunned by uniqueness of any blogger in Pakistani blogosphere?
It’s of course Adil Najam’s pakistaniat.com. Its uniqueness is its pakistaniat, its format and the contents.
The future of blogging in Pakistan?
Blogging is getting highly popular in Pakistan. The only problem is the speed. Since majority of net users do not have a high speed broadband facility (which is basically the technology for long term quality blogging), therefore, the high cost of broadband is a big deterrence. However, with net technologies getting more competitive, blogging may become as strong as other media (electronic as well as the hard print).

You have also got a blogging life, how has it directly affected both your personal and professional life?
I do blogging whenever I have free time. I partly do it to satiate my passion for reading and writing, especially about the slugs I have chosen for my own blog. Secondly it’s also a part of my professional activity, so I fully enjoy my blogging time. My family too, is very responsive and cooperative in this regard.
And finally your future plans?
At the moment am financing all expenses of my blog (which is an e-magazine appearing every month on the web) from my own pocket. The writers and photographers, who contribute in WOP, too are doing this with a missionary zeal, but ultimately one has to stand on one’s own to sustain. I get a lot of requests from Pakistanis at home and abroad whether ‘Wonders of Pakistan’ is being printed in solid format which presently it is not.  I wish ‘Wonders of Pakistan’ could raise funds to meet its expenses through sponsorships from various stakeholders in tourism, history, heritage, hospitality, travel and similar activities and trades. Once we are successful, I would like that a magazine in hard format (printed on paper) comes up too. 
Then I get lot of mail from people in the US, Canada, the EU countries and Australia, who want to come to Pakistan, some want to see our culture, others want to delve in our history, there are others who just want to be here, this even at this moment now when we have this terrible menace called extremism with us.
I think we can have group visits too, provided our federal authorities can get us out of the negative advisory list.
Finally I would say through WOP, I intend to utilize our medium as the prime mover and shaker in developing and promoting the tourism potential of this country which is TREMENDOUS – if properly perceived and marketed.
Any Message for readers of our blog ‘The Pakistani Spectator’?
Be a proud Pakistani. All of us have great hopes for this country. Pakistan is developing and we certainly do have shortcomings. But they are all surmountable. We have a history of resilience right from the ancient times and we have a great future before us.
The legacy of our forefathers who demonstrated perseverance and a flair for innovation beacons us to a roadmap for Pakistan as a progressive, strong and great country. Let us work together, wherever we are, to make this a reality - within our life time. 

Sunday, February 22, 2009

Tourism not Terrorism



POST MUMBAI CONCLUSIONS



by Dilnawaz




       The PAKISTANI GOVERNMENT under President Zardari started peace initiatives with India taking tentative steps to liberalise trade and tourism with India. Zardari doing a live webcast (his firstever) with English speaking Internet users in India and coining terms like “In every Pakistani there is some India and in every Indian some Pakistan” was very optimistic.

Thursday, February 19, 2009

A Vista of opportunities for our ailing economy



            
                                                         by Masood Ali Khan

              
           In 2001 around 10 million Chinese traveled all over the world spending 20 billion US dollars. What could have been our share had we captured only 5% of 20 billion US dollars? By the year 2020 the number of Chinese travelers is expected to grow up to 100 million generating 200 billion US dollars. If we could target just 5% of that Chinese market by 2020 it would mean 10 billion US dollars directly added to our economy from one country only.


         I have quoted the figures of China’s outbound tourism for the 2001. In later years this picture has changed drastically and number of Chinese tourists going abroad has increased by 300% (31miollion in 2005). By 2008 when almost every country faced an economic recession, number of China’s outbound tourists still registered growth (which has been the result of a high growth rate in China’s GDP which also strengthened the Chinese Yuan).  
        We have so many opportunities to generate revenues from tourism.


Opportunity – I: Heritage Tourism

After China - Japan, Taiwan and South Korea in the Far East offer a potent market with largest number of outbound tourists. This too is a substantial market for Pakistan’s inbound tourism. Our Buddhist heritage (the Gandhara art) is an avenue where no wizardry is required. We only need to market our heritage sector properly to the Far Eastern travelers as many Buddhist shrines and relics feature prominently in their tours.


The advent of Islam in the early eighth century in the region yielded a new form of architecture that has the potential even today to attract people from all over the world. The Islamic architecture reflected in the pre-Mughal buildings and then the magnificent and the most popular Mughal heritage; all are gems of history which easily fascinate the tourist.

Opportunity – II: Mountain Tourism

Pakistan is also very special because of its unique mountain scenery. Mountain climbing and trekking in Hunza, Karakorams, along the Silk Route and a trip to historic Khyber Pass is a treat in itself.
Mountaineering, however, is no more a growth product – it has reached its saturation point. There are hardly any peaks left now for the mountaineers to conquer. Trekking too is close to saturation. In order to capitalise, therefore, our mountains, our peaks, we need to go for innovation; to attract such tourists who may wish to view our beautiful mountain scenery, find relaxation in its tranquil environs and this would enable us sustain our mountain tourism even if international climbers cease to visit
.
Opportunity – III: Archeology

In archeology, we have our great Indus Valley Civilization. The excavations at Mehrgarh, Moenjodaro and Harappa are unique experience for any traveler, a ‘Must Visit’ for a tourist who wants to know the origin of humanity. The human teeth found at Mehrgarh, drilled 7000 years ago by a dental surgeon; to relieve a person of the torture of pain is a testimony to the innovation of early man in Mehrgarh (the starting point of Indus Valley Civilisation) can also be an effective marketing tool to make people visit these places


With all these feathers in our cap, where do we stand in the world of tourism?

Tourism statistics of the last decade show, our tourism is a market led industry and not supply driven. This means Pakistan is not encouraging increasing number of tourists to visit the land. Over the years our policy makers, have been making decisions based on outdated statistical information and miscalculated research findings coupled with misleading assumptions. As a result tourism has been misused and mismanaged over the last two decades. This has led to a gradual decline with respect to the public and private sectors and has also contributed to tourism not being taken seriously; excepting only those who are directly dependant on this sector for their livelihoods.

Otherwise too tourism assets have been downgraded, and left to depreciate. They have poor infrastructure and there are hardly any Minimum International Standards (MIS). Due to lack of marketing strategy and funds, Pakistan has no influence in the international marketplace; no new capacity development areas have been identified for the last 20 years for short or medium term strategy purposes. Government’s tourism budget is focused more on fixed expenditures (salaries and establishment) than on research, marketing and promotio

To sum up, what should we do!

There is mistrust among the two wings of the tourism sector i.e., public and the private sector; hence there is a dire need to establish closer liaison between the two. Tourism standards are not heartening in terms of ‘product’ and ‘human resource’. Sites known for cultural heritage; are not adequately protected and are in danger of being systematically plundered. Environment and ecology are at stake owing to lack of control and enforcement

For any tourism industry to flourish, there are primarily six core issues, which need to be reviewed, analyzed, researched, developed and implemented within the given time frame. The implementation process must be monitored strictly by Parliament’s Standing Committee on Culture Sports and Tourism and group of private stakeholders. This should be publicized and communicated to public as well:

1.     Sustainable Tourism Policy and Management
2.     Environment
3.     Infrastructure
4.     Human Resource Training and Development
5.     Funding

Tourism is a tripartite sector and the stated policy is not only implementable but it has to be implemented. Government being responsible for the policy, public sector for implementation and private sector to ensure the results of the policy, fit perfectly into this preview and enhance the development as well as promotion of tourism as a viable sector; which will trigger a sound economic activity creating a range of benefits for the government as well as the people.

Establishment of an effective management structure by streamlining the Ministry of Tourism and Culture and setting up a statutory public-private sector partnership has become inevitable. Tourism is mainly a private sector industry, governments world wide are gradually divesting themselves of the commercial activities of tourism and responding mainly to the supportive responsibility of policy making, monitoring and regulatory standards.

In Pakistan, Tourism Industry’s ratio of fixed costs over marketing and promotion costs are unacceptably high and in view of the enormity of promotional responsibilities to market Pakistan tourism, the variable budget falls short to the point that what small amount of money is spent on promotion has no impact and can be deemed as a wasteful and negative expenditure. To secure its future, Pakistan must invest adequate funds towards tourism; by directing and mobilizing a realistic proportion of the revenues generated for industry support. If the marketing, monitoring, management and maintenance of tourism resources of Pakistan are not adequately funded, the country cannot compete in international tourism and achieve social and economic objectives.

The human resources of federal and provincial ministries have to be reoriented and trained on “International Minimum Standards” instead of only emphasizing on controls, permissions and licenses in hospitality industry, tours and travel, trekking and mountaineering. Safe, comfortable means of transportation, development of roads, rest houses, sanitation and a secure, clean and healthy environment according to Minimum International Standards all provide the parameter to check and measure the performance of public and private sector in Tourism Industry.


Writer is a former Managing Director of the PTDC, Islamabad and presently CEO of ‘Takhleeq’ rendering consultancy on hospitality.



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DO NOT UNDERESTIMATE THE POWER OF YOUR COMMENT
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