Thursday, January 29, 2009


  • We can sustain our economy only by promoting tourism in this country
  • Once normalcy is restored, this country has tremendous potential to become an economic hub of tourism. Its history and heritage alone are fabulously rich - to lure international tourists to this land of immense beauty
  • The electricity and gas crunches have crippled our textile industry, the main source of export earnings and employment provider in this country.
    The end of January, the starting month of the year, the coldest one is ending now. A change in the air is coming. Trees will soon be loaded with fresh green. Multi colored flowers – many with a mosaic of beautiful patterns will open up to fill the airs with a sweet fragrance. The whole ambience all over the country will wear a cool, green and fresh look of spring.

            Simultaneously in the months to come, the vales of Swat and the rugged mountains of the  federally administered areas in our tribal belt will welcome the spring with ear shattering cannon shots. In return shall come again the gun shots. The point is – who is getting killed? If a soldier of the Pakistan army or a paramilitary sepoy loses life, it is the blood of a Pakistani that is spilled on the sacred soil of Pakistan. Again if an unarmed civilian tribal from the other side is killed, it’s the blood of our own country man. Dilemma before us is that guns and the drones do not precisely differentiate between a terrorist and a peaceful civilian living nearby.
              Why can’t we understand, in this modern age when technology has reached its zenith, when information revolution has taken the whole world by a storm, we in Pakistan are fighting along with the US, a war which seems to have no end. We should not overlook the very fact that a Pakistani can never be and should never be the enemy of another Pakistani? Our common enemy at the moment is terrorism. And this very enemy is working against acceptability of our country as a modern democratic entity which has endless beauty to offer to its visitors. But alas! With firing of guns, and people getting killed through bomb blasts, would a foreign guest ever think of coming to Pakistan risking his / her life!
              It is the time, we as a nation should think, should ponder over the core question: how can we make this land of ours a land of peace, tranquility, a secure and a leisure-full vacationing land so that the endless touristic wonders that we have can be properly marketed to the outside world as an ideal place to visit, for a land infested with wars, extreme polarizations in political and social culture, with acute lawlessness all over, who would ever dare to enter this land just to view such touristic splendors.

            We could perhaps go a step further.  Why not initiate a nationwide dialogue amongst all stakeholders on one point agendum only: “Tourism not Terrorism” will henceforth be the creed, the philosophy and the dictum of Pakistan. Once we succeed to achieve this, we would be leaving a prideful legacy not only for our coming generations but may see happy days in our lifetime as well.

    By promoting tourism, not only do we offer a wholesome environment to international guests, to see the real beauty of the country, the hospitality of its people but also succeed to wash our image as  a nation abetting terrorism. (Wrong though, unfortunately this is the image we have).

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